Hick's Law
The time and the effort it takes to make a decision increases with the number of options.
how are you supposed to get experience if you can't get access to the system
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Overview
How we achieved +500% Adobe credentialed in 3 Quarters
When you hear "Adobe", your first thought may be Photoshop, the Creative Cloud products, or Adobe Acrobat.
Yet, Adobe has 15 business analytic products under Experience Cloud. It's hard to care when it's frustrating and "nearly impossible" to self-learn these complex tools.
To make the learning path enjoyable and clear for users, I led the end-to-end conception of the web experience for the Certification Learning Portal.
Scope diagramImage
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Context
Recurring Pain Point
On any Adobe forum, there was a resounding confusion on what Adobe Digital Experience even offered. The average person was not going to remember all 15 apps. Instead…
They'd remember only 1 app at a time.
And when they begun to learn that app, users came across the same set of problems.
There was no central place to learn and actually try it out.
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Problem
Learning was being gate-kept
Even our company partners struggled:
- Existing sandboxes and requesting on-demand synchronous training was not an automized process for company partners
- Everyday users were unable to access sandboxes and on-demand synchronous training at all
Designing for people:
- How would the learning experience change if a "Learning Platform" existed?
- What if we allowed all users to easily access training and sandboxes?
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Plan
Guiding Principles for the Design Process
Product Excellence
Overdeliver with clear design and user experience.
Motivational Mechanics
Encouraging continuous engagement through gamified elements.
Proactive Feedback
Receive guidance from Adobe product teams outside of the internal team.
Design process timelineMotion
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Research
I spearheaded feature prioritizations alongside my team
By conducting a series of research methodologies, the data helped us define what functionality and experiences were necessary and when to implement. While I cannot share specifics due to NDA, I can share the methods used:
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People
Prioritization Chart
Audience prioritization chartInteractable
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Flow
Site User Flow Iterations
- Flow V1: Overdeliver with clear design and user experience
- Flow V2: Encouraging continuous engagement through gamified elements
- Flow V3: Receive guidance from Adobe product teams outside of the internal team
Community and secondary paths surfaced too earlyImage
Streamlined navigation centered on core learning flowImage
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Iterations
Course Catalog Iterations
Overdeliver with clear design and user experience
Encouraging continuous engagement through gamified elements
Receive guidance from Adobe product teams outside of the internal team
Actions and hierarchy unclear, weakening scannabilityImage
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Retrospective
Project Takeaways
- Balancing Ambition with Practicality
Breaking down a large-scale vision into actionable, prioritized steps allowed us to make significant progress within tight time constraints.
- Data-Informed Design Decisions
Adobe's suite of design and data resources saved immense time and overhead, by guiding our choices to create a targeted final product.
- Scalability Through Modularity
Designing a flexible, modular system enabled us to create a solution that could grow and adapt to future needs.
- Accessibility as a Driver
Prioritizing accessibility and cross-functional stakeholders from the start led to a more inclusive and ultimately better product for all users, not just those from different regions and specific needs.
Positive user feedbackImage
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Final Designs
Adobe Certification Portal
Promotional motion made to represent course catalogVideo
Certification portal homeVideo
User profileVideo
Course catalogVideo
Learning management experienceVideo
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